Jun 21 2010

Just write

This year’s Wordcamp

I recently attended a Wordcamp in Reno, at the Joe Crowley Student Union on the UNR campus. Wordcamps are locally organized seminars that take place across the country. They bring together those looking to improve their understanding of WordPress as a blogging platform and Content Management System (CMS) and how to use it most effectively for their businesses or personal websites. Instructors include local and out-of-town experts who speak on a variety of topics, from design, to philosophy, to search engine optimization (SEO).

The challenge to be awesome

While each of the speakers made important points, I was most intrigued by the keynote given by Merlin Mann. In a humorous, non-structured thought piece, Merlin mused on the potential dangers we all face when we focus more on the functionality of a website (its design, plugins, features, wow-factor) than we do on making sure the content – the stuff the customer really cares about – is awesome. Continue reading